(5.9 million google search every minute in 2023)
Silvia Barbon
Content Writer
The other day I was searching for some trends in 2025, and I step on this concept. That is not a trend, is something that we are living day by day, taking our self notion of what we really want.
Noun – an intent-rich moment when a person turns to a device to act on a need – to know , go , do or buy.
I can’t believe that 30 years ago, we need to wait to go to the mall, to buy what we wanted or need, and today with the power of a finger you have it 24 hrs later. Not only we can buy it, we also can make a google search to take a look at all the possibilities, sizes, prices for we can take a decision.
So I’m not here to talk about is this is correct or not, but from a marketing perspective let me tell what this matter.
Now a days, people have short attention, we are like living so fast that it is very difficult to reach your audience. So the only way to reach them is to offer value, brand awareness and fulfill their desire.
4 steps to capitalize Micro-Moment
- Optimized for Mobile search
- Useful content ready to be discovered
- Make a strategy ready to capitalize
- Optimize for speed, search visibility and user experience
Micro-Moment is not going anywhere, our collective thirst for immediacy, furthermore the customer psyche has change, also dispersed, demand for relevant, engaging with all and nothing, but if we understand this complexity, we can caft an strategy meaningfully integrated.
As marketers we need to make those micro-moments respectfull to our users, with empathy trying to create deeper and longer lasting relation.
